Remembering Betty White

One of the biggest challenges in the life settlement industry is the lack of consumer awareness. The Lifeline Program focused on overcoming this problem by creating a marketing campaign with Betty White over a decade ago. Betty White is known as the first lady of television. She helped significantly extend the awareness of life insurance […]

Financial Advisors: Do Your Clients Have Hidden Assets?

Many American seniors are financially unprepared for retirement. Not being prepared for retirement can lead to stress and a wide range of problems. A financial advisor always plays a vital role in helping seniors prepare for life after work. Still, not all of these professionals are familiar with the value of a life settlement. Understanding […]